Florist Addington Privacy Policy

Introduction

This Privacy Policy outlines how Florist Addington collects, uses, stores, and protects personal data from customers placing orders in Addington and the surrounding districts. We are committed to safeguarding your privacy in compliance with the General Data Protection Regulation (GDPR) and maintaining transparency regarding your information. Please review this policy to understand how your data will be handled when you use our services.

Scope of This Policy

This policy applies to all individuals who are customers or recipients of Florist Addington services in Addington and the surrounding districts. It covers both online and offline orders, including those made via our website, in person, or over the phone.

Data We Collect

Depending on your interactions with Florist Addington, we may collect the following categories of personal data:

• Contact Information: such as your name, address, delivery address, and other relevant location details.
• Order Details: including products ordered, order notes, chosen delivery dates, and any specific instructions related to your purchase.
• Payment Information: this may include partial payment card details (though full card information is managed securely by our payment processors), billing address, and transaction references.
• Communication Data: records of correspondence, feedback, or customer support requests.
• Technical Data: including IP address, device type, and browser type when interacting with our website.

Lawful Basis for Processing

Florist Addington adheres to the lawful bases for data processing outlined by GDPR. We only process your personal data when at least one of the following applies:

• Contractual necessity: To fulfill your order and provide related customer support.
• Legal obligation: To comply with applicable legal requirements, such as tax and accounting regulations.
• Legitimate interests: To improve our products and services, prevent fraud, and secure our systems. Our interests are carefully balanced against your rights and freedoms.
• Consent: We may rely on consent for certain processing activities, such as direct marketing communications. Where consent is required, it will be explicitly requested, and you have the right to withdraw it at any time.

How We Use Your Data

Florist Addington uses your personal information in the following ways:

• To process and deliver your orders efficiently and accurately.
• To communicate with you regarding your order, delivery updates, or support requests.
• To process payments and refunds securely.
• To analyze service usage and improve our offerings.
• To meet auditing, accounting, or legal compliance requirements.

Retention of Personal Data

Your personal data will only be retained for as long as necessary to fulfill the purposes for which it was collected, including the fulfillment of orders, resolving disputes, and complying with legal or regulatory obligations. Generally, data relating to customer transactions is retained for up to seven years for accounting and tax purposes. Afterwards, your data will be securely deleted or anonymized unless further retention is legally required.

Processors and Data Sharing

Florist Addington engages reputable third-party service providers (data processors) as necessary to facilitate our services. These may include:

• Payment processing companies to handle secure transactions.
• Delivery partners or couriers to ensure prompt and accurate delivery of orders.
• IT and website hosting providers to maintain secure storage and functionality of our website and systems.

All processors are contractually obligated to protect your data and only process it in accordance with our instructions and GDPR. Your data is never sold or shared for advertising purposes. We do not transfer your personal data outside the United Kingdom or European Economic Area unless appropriate safeguards are in place, as required by law.

Data Security

We take the security of your personal data seriously. Appropriate technical and organizational measures are in place to protect your information against unauthorized access, loss, alteration, or misuse. These measures are regularly reviewed and updated as needed.

Your Rights Under GDPR

As a customer, you have the following rights in relation to your personal data:

• Right of access: You can request a copy of the personal data we hold about you.
• Right to rectification: You may correct or update incomplete or inaccurate information.
• Right to erasure: Under certain circumstances, you may request the deletion of your personal data.
• Right to restrict processing: You have the right to request a halt to processing in certain scenarios.
• Right to data portability: You may request your data in a commonly used format for transfer to another service provider.
• Right to object: You can object to certain types of processing, including direct marketing.
• Right to withdraw consent: If processing is based on your consent, you may withdraw this at any time.

To exercise your rights, please contact us using the details provided at the end of this policy. We may verify your identity before fulfilling your request to ensure data protection.

Changes to This Privacy Policy

This Privacy Policy is regularly reviewed and may be updated from time to time. Updates will take effect once published. We encourage you to review this policy periodically to stay informed about how we protect your personal data.

Contact and Further Information

If you have questions or concerns regarding this Privacy Policy, or wish to exercise any of your rights under GDPR, please get in touch using the contact information provided on our website or other official communications channels. We are committed to addressing your privacy concerns promptly and transparently.

Summary

At Florist Addington, your privacy is of utmost importance. By understanding and respecting your data rights, using your information responsibly, and protecting it with strong security measures, we strive to offer you peace of mind when placing orders in Addington and the surrounding districts. Thank you for trusting us with your information.